In the fiscal year 2025-26, the Western Railway achieved a remarkable milestone by generating an impressive revenue of Rs. 1.72 crore through film and advertisement shoots. This significant accomplishment underscores the growing trend of utilizing railway settings as dynamic backdrops for various cinematic projects. A spokesperson from the Western Railway announced that this year marked a pivotal moment in their collaboration with filmmakers, highlighting that renowned director Shoojit Sircar was the first to shoot aboard the Vande Bharat train. This initiative not only showcases the aesthetic appeal of the railway but also promotes the Vande Bharat service as a symbol of modern Indian rail travel.
The spokesperson further revealed that high-profile projects have taken place on Western Railway premises, including John Abraham’s “Maria IPS” and Ayushmann Khurrana and Sharvari’s “Yeh Prem Mol Liya.” These films represent a growing interest in integrating real-life locations into cinematic storytelling, allowing filmmakers to capture the unique charm and character of railway environments. The Western Railway’s initiative to open its doors to the film industry not only enhances its revenue but also fosters creative collaboration between transportation and entertainment sectors.
This strategic partnership is beneficial for both the railway and the filmmakers, as it provides filmmakers with distinctive settings that can enhance their narratives while simultaneously promoting the railway’s brand. By allowing such shoots, Western Railway is not only generating additional income but also positioning itself as a key player in the intersection of transportation and the arts. This trend is likely to continue, as more filmmakers seek out innovative and authentic locations to bring their stories to life, thereby further cementing the railway’s role as a cultural icon in India.
