“Avatar: Fire and Ash” is experiencing a significant reduction in its screening time, as it has been cut by 30% on Christmas Day to make way for Kartik Aaryan’s much-anticipated film, “Tu Meri Main Tera.” This decision highlights the growing popularity of Aaryan, who has become a prominent figure in the Indian film industry. Exhibitors have expressed a clear preference for Aaryan’s film, indicating that it has captured the attention of audiences and is expected to perform well at the box office.
The decision to prioritize “Tu Meri Main Tera” over “Avatar: Fire and Ash” reflects the dynamics of the film industry, where local productions often take precedence during key release periods, especially during festive seasons like Christmas. Kartik Aaryan’s film has generated considerable buzz, thanks in part to its engaging storyline and the actor’s rising star power. As a result, many exhibitors are opting to allocate more screens and time slots to Aaryan’s film, anticipating that it will draw larger crowds and generate higher ticket sales.
This shift in focus underscores the competitive nature of the film industry, where audience preferences can significantly impact the success of a movie. While “Avatar: Fire and Ash” is a highly anticipated international release, the allure of a homegrown star like Kartik Aaryan proves to be a compelling draw for viewers during the holiday season. As Christmas approaches, the box office battle between these two films will be closely watched, with industry insiders keen to see how the audience responds to this change in programming.
