In the financial year 2025-26, the Western Railway has achieved a remarkable milestone by generating a record revenue of Rs. 1.72 crore through film and advertisement shoots. This achievement highlights the growing trend of utilizing railway properties as unique backdrops for various creative projects. A spokesperson from Western Railway shared that this year marked a significant increase in interest from filmmakers and advertisers seeking to leverage the unique aesthetics and historical significance of railway locations.
Notably, acclaimed filmmaker Shoojit Sircar became the first director to shoot aboard the Vande Bharat train, a state-of-the-art train service that is emblematic of modern Indian rail travel. This innovative decision not only showcases the versatility of railway settings for storytelling but also signifies a shift in how filmmakers perceive and utilize public spaces. The presence of high-profile projects, such as John Abraham’s “Maria IPS” and the collaboration between Ayushmann Khurrana and Sharvari in “Yeh Prem Mol Liya,” further underscores the appeal of Western Railway locations for cinematic endeavors.
The successful integration of film shoots within railway premises not only serves as a significant revenue stream but also enhances the visibility of the railway network in popular culture. By opening its doors to filmmakers, Western Railway not only diversifies its income sources but also fosters a creative partnership with the entertainment industry. This collaboration could potentially encourage tourism and promote the rich heritage associated with Indian railways, making it a win-win situation for both the railway authorities and the film industry. As the trend continues to evolve, it will be interesting to see how Western Railway further capitalizes on its unique assets to attract more creative projects in the future.
